A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This rule, by the way, should probably be updated to 6 to 9 times, given the fragmentation of traditional media).

So how does your job site keep its visibility high?

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