Branding your firm

I have been a legal recruiter in New York for ten years. In 2007, I purchased my current business and have been operating under that name since. I have not had any specific problems, but I want to focus the business on my experience as a lawyer and reputation as a recruiter. What have people experienced in terms of relating your success to the name of the firm?

Thanks, David

▶ Reply to This

Replies to This Discussion

Permalink Reply by David Bargman on January 17, 2013 at 6:40pm

It helps a lot. Thanks John. I do blog occasionally and have used linked-in for research. Have you found Twitter useful in your business? I have an account, but I do not understand how it works. It's a generational thing.

David

John Kreiss said:

Hi David - This is a great question. I'm not sure if you've added a blog to your website, but that would be a good medium where you can share your knowledge from your legal days, and provide value to your market, while building your brand a an executive search professional who understands the legal profession because he worked in it.

Another thing might be to do a twitter search of attorneys fitting your target market, follow them, read their tweets, and make comments when you have something that you can add.

Finally, check out the blog in the legal profession. Read them, and offer comments when you have knowledge that can be added to the discussion.

Anyway, I hope this helps.

John

▶ Reply

Permalink Reply by Martin Ellis on January 18, 2013 at 12:41pm

If I was branding my firm now, I wouldn't have called myself "The Corporate Handyman"

I started out as a business consultant 7 years ago. Despite trying to get consultancy work and failing (most of the time anyway), I kept on getting headhunting assignments. And I found I could do them.

I sort of stuck to this consultancy thing for a couple of years – Trying to be a business consultant but actually being a headhunter. By the time I woke up to what was going on, I was a headhunter who called himself “The Corporate Handyman”.

So the name sort of came about by accident. I’ve been tempted to call myself other things, but I’m known as “The Corporate Handyman” and it just seems too late to choose differently. It’s too late to drag together some focus group to come up with a name that works (I can’t forget when PwC disastrously called themselves “Monday” for a while and paid Wolff Olins a fortune to do so), so I’m going to plough on as “The Corporate Handyman”.

That’s my choice and I will live with it.

It could be worse. At least mum didn’t call me Colin…..

▶ Reply

Permalink Reply by David Bargman on January 18, 2013 at 5:27pm

Martin Ellis said:

If I was branding my firm now, I wouldn't have called myself "The Corporate Handyman"

I started out as a business consultant 7 years ago. Despite trying to get consultancy work and failing (most of the time anyway), I kept on getting headhunting assignments. And I found I could do them.

I sort of stuck to this consultancy thing for a couple of years – Trying to be a business consultant but actually being a headhunter. By the time I woke up to what was going on, I was a headhunter who called himself “The Corporate Handyman”.

So the name sort of came about by accident. I’ve been tempted to call myself other things, but I’m known as “The Corporate Handyman” and it just seems too late to choose differently. It’s too late to drag together some focus group to come up with a name that works (I can’t forget when PwC disastrously called themselves “Monday” for a while and paid Wolff Olins a fortune to do so), so I’m going to plough on as “The Corporate Handyman”.

That’s my choice and I will live with it.

It could be worse. At least mum didn’t call me Colin…..

▶ Reply

Permalink Reply by David Bargman on January 18, 2013 at 5:28pm

Thank you Martin.

▶ Reply

Permalink Reply by Suresh on January 18, 2013 at 6:38pm

David, you may want to read a short book "22 Immutable Laws of Marketing" by Al Ries and Jack Trout. Its a simple book but found it very powerful.

▶ Reply

Permalink Reply by George Pitts on January 19, 2013 at 6:02pm

David twitter can work for you if you have the right audience. It is difficult to use as a recruiter (IMO) however with the right audience and content to keep them engaged it can be very powerful. Like John said I would search for followers that pertian to your profession and what your trying to do. I have found when you follow there is a 50% chance they will follow you back. Make sure to keep good content even snippents from your blog with a link to the rest of it can keep them engaged and allow your followers to be interactive with you.

HTH

George

▶ Reply

Permalink Reply by David Bargman on January 20, 2013 at 10:52am

Thanks a lot George. I am going to use my Twitter account to follow my target audience and see if they follow me as well.

David

George Pitts said:

David twitter can work for you if you have the right audience. It is difficult to use as a recruiter (IMO) however with the right audience and content to keep them engaged it can be very powerful. Like John said I would search for followers that pertian to your profession and what your trying to do. I have found when you follow there is a 50% chance they will follow you back. Make sure to keep good content even snippents from your blog with a link to the rest of it can keep them engaged and allow your followers to be interactive with you.

HTH

George