"Making magic is a lot of hard work."


There's a guy in a black suit and bolo tie in the high desert of northern New Mexico who's trying to make magic. Or "magicness," as he sometimes calls it, betraying his inner consultant. His name is Marshall Monroe, and he's got big-time magic cred, having dreamed up out-there theme-park attractions for 14 years at Walt Disney.

We gain advantage only when we embrace risky breakout ideas. Our survival depends not on sticking to what works but on making leaps that let us predict new challenges and seize on new opportunities. In a connected world, he says, "magic is all that's left."

Actually making the leaps, of course, is another matter. When transformation is required, Monroe says, "you have these kicking-and-screaming" moments. "Anytime you move from one state to another, you have a class of people who are so excited they can't believe it, and another class who think the world is coming to an end--which in a way, it is."

Read the whole FastCompany article here.

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