than recruiters, they don't always get candidates looking for a specific job, and precisely because they work with college students, the need to make it slick is less important than the need to be doing something.
This was not a large project. Several of my social media friends are ribbing me because I didn't make it look like a professional marketing site. But that works in Rehabcare's favor. This works because it's authentic, cheap, and doesn't require outside maintenance. If they had to drop 2 grand a month on me to make it work, they probably would have abandoned it. Instead, we went simple, and now it's in their blood.
I'll be on the lookout for your article - I think what the whole industry needs is concrete examples of what works, and a lot less hype. The simple fact that you're trying, consider six months to not be that long, and are building social media into your system suggests you'll be successful.
What I've noticed is that companies that are successful have been very quiet about it. Which makes sense, but is funny considering they're being quiet about something so open.…
Added by Jim Durbin at 4:13pm on February 11, 2009
t matter if you have it.
The feds already have a great deal of information that they can and do use for various purposes some against the constitution and some to uphold it. As far as I’m concerned, the info the IRS has is more then enough to create 1984 “Ministry of Justice”.
Google may index only 1%, but that’s precisely because it’s indexed. The whole idea behind an index is to allow faster retrieval time; if Google actually stored all the data contained in the sites it indexed it would go out of business. Thus with a 1% index, Google leverages a vast amount of data. As the web becomes more interactive, Google will have access to more even information…
Eventually, “something” will have access to all information. Any network not tied to this entity will be a huge disadvantage to everyone else and will therefore be forced into the network or cease to be relevant( to exist). Even internal networks are accessible if properly hacked. It’s no science fiction, just wait…
Please check out my recruiting blog and join the discussion!
iring process performed after a tentative selection to see if there are any due diligence issues. In addition, it is an urban myth that credit scores are used for employment. That is simply not the case. When an employer receives a credit report as part of a background check, it is much different than a consumer credit report used for lending. First and foremost, an employment credit report does not contain a credit score precisely because there is no correlation between a credit report and job performance. In addition an employment credit report does not have age or date of birth. Further, the actual account numbers are not provided. In addition, a credit report pulled for employment does not count against a person’s credit score. It is true that a credit report will have a credit history, and that can be a source of difficulty. However, the actual credit score is not provided. For more information on credit reports and background checks, see: http://www.esrcheck.com/wordpress/815/basics-of-credit-reports-and-background-checks For advice to job applicants that are concerned about their credit report being used for employment, see: http://www.esrcheck.com/wordpress/1103/job-hunting-and-credit-reports Background firms typically do advise employer to avoid credit reports all together unless there is a clear business justification.…
any. There is always an internal struggle between engineering, production, operations, and sales & marketing for limited capital to pursue their desired projects. How does management decide which projects to fund? They examine the potential returns in either increased sales or reduced costs. You either deliver one or the other.
Marketing managers have tracked the effectiveness of their campaigns for decades. Not a single commercial, but a tv campaign. Not a single billboard impression, but the results of thousands of impressions. They include special phone numbers, email addresses, promotion codes and a variety of other elements solely to track the effectiveness of their campaigns.
Why would social media efforts be any different? Should you devote your time to Facebook, LinkedIn, Twitter or blogging? Which reaches your target audience most precisely? What happens when they read or receive your message? How do you convert your new and strengthened relationships into increased sales or reduced costs? What's your ROI?
Insisting that SM will produce results without any evidence won't convince a single CFO or CEO to fund your project. Showing them case studies of successful SM campaigns and demonstrating how you intend to pursue similar strategies to reach prospects, clients and industry influencers and track the effectiveness of your efforts will give you the ammo necessary to justify your proposal. Ignore the necessity for ROI at your peril.…
highest ROI (however you choose to measure it). Naturally, this SMS will have a dynamic component to it and will change - perhaps annually or more precisely, quarterly.
What we really need to do here on RBC is attempt to quantify our collective uses of SM tools. I'm putting the final touches on a monthly sourcing metric survey; there's no reason we can't look at every SM tool and create a monthly diffusion index for each.
I'll write more details as the comments come in. By the way John, Happy New Years; remember our call about 2-3 weeks back? I'm working on it. ;)
Amitai Givertz said:You say, "I can't figure out how to streamline my communication process." That implies you're using these tools primarily to exchange tidbits and for soundbite conversations. Is that right?
Otherwise, do you have a social media strategy? You say, "I found BudUrl and loved it (it's a tinyurl style service that allows you to track the clickstream of links you post." What are tracking and why?
I think we have to examine closely what we are doing and why we are doing it. Too often the apps drive our behaviors instead of our selecting only the tools that get the job done, focusing on that.
ly I dispel those prejudices the end result is that Corporate Recruiters get shuffled around and I have to start all over again. In principle that's not in itself a big problem because I naturally behave ethically, openly, and respectfully with all clients - it's not a facade I have to keep up, but while that new Corporate Recruiter contact "gets comfortable with me" they get paid either way every two weeks.
In that same time I'm trying to earn a living at what feels like the whim of a Corporate Recruiter. Human Resources Professionals, Hiring Managers, and Corporate Recruiters all hold power positions in their respective relationships with TPRs but all wield that power differently.
In your excellent post you enumerate the perceived failings of the Agency Recruiters you encounter but, perhaps unwittingly, justify their behavior in the broader market almost point-by-point. Rather than decrying TPRs' behaviors you are declaring them unnecessary because you're not like other Corporate Recruiters.
With that in mind you're the client that I dream about but almost never encounter. And it's precisely because I never get to work with people like you, but believe I could be a person like you, that I often daydream about a transition out of Agency.
mative future leader that may be hired if we execute my program is likely to get me terminated.
Determining ROI isn't a laughing stock metric in the corporate world. Calculating potential ROI demands that you create a strategic plan, consider alternatives and project likely actions and returns from your program. It compels you to define precisely your plan's objectives, put them down on paper and support them when challenged.
Simply saying that we need a social media program because our competitor has a social media program is absurd. What if their program is drains scarce marketing dollars without noticeable effect? Do we want to copy that?
If you want funding, you need to justify your program with more than intemperate claims that we've just gotta do something. What's your goal? To increase revenue or decrease costs? How will you do it? Who will be involved? How much time is necessary to invest? What technology platforms will we support? How will our program fit into our current operational structure? What do we want our conversational partners to do? How will our success be tracked and measured?
If you don't know the answers, you don't deserve the funding. Social media marketing is no different from any other marketing, it just uses new channels and has interactivity built-in. If you can't tell me how you intend to leverage the medium and generate a positive return you can always try again next quarter after you learn.…