Chris South
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  • Auckland, New Zealand
  • New Zealand
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Chris South's Blog

Recruitment Agency Marketing Budget as a Percentage of Gross Profit – Are Times Changing Again?

Over the last three months we’ve been touring Australia and New Zealand with Recruitment Yarns – it was great to see the number of senior recruitment leaders who are very passionate about their recruitment agency’s brand. One of the most frequent questions we were asked during the tour was around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising?’

For most recruitment agencies, the largest marketing expenditure is…


Posted on July 3, 2017 at 4:30pm

LinkedIn Marketing for Medium-Large Recruitment Agencies

If you’re managing marketing for a recruitment agency that has multiple branch locations, either in the same country or across multiple regions, you could be missing a trick when it comes to the results gained from your LinkedIn Company Page.

Most medium-large recruitment agencies own a myriad of LinkedIn Company Pages, some started by the marketing teams, others created by overzealous recruiters who are keen to stake ownership of their local market. This leads to many issues of…


Posted on February 13, 2017 at 2:43pm

Facebook Takes Aim (and Fires) at The Recruitment Sector

Facebook has announced its new jobs feature. To confirm, this isn’t Facebook for Work/Workplace by Facebook –  it’s Facebook formally entering the jobs market.

Facebook is constantly evolving, and while Facebook builds new features and gives people new ways of using the platform, they can’t change the way people choose to use those features. For instance,…


Posted on November 20, 2016 at 3:00pm

How to Recruit Top Talent With Pokemon Go

If you haven’t heard of it by now, where have you been? Pokémon Go is the latest viral sensation storming people’s smartphones, turning the world into an augmented reality Pokémon catching ground for everyone with a mobile internet connection.

After already overtaking Tinder,…


Posted on July 14, 2016 at 9:00pm — 1 Comment

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