Over the last three months we’ve been touring Australia and New Zealand with Recruitment Yarns – it was great to see the number of senior recruitment leaders who are very passionate about their recruitment agency’s brand. One of the most frequent questions we were asked during the tour was around recruitment marketing budgets, specifically ‘what should be spent on marketing delivery and paid advertising?’
For most recruitment agencies, the largest marketing expenditure is…Continue
Added by Chris South on July 3, 2017 at 4:30pm — No Comments
If you’re managing marketing for a recruitment agency that has multiple branch locations, either in the same country or across multiple regions, you could be missing a trick when it comes to the results gained from your LinkedIn Company Page.
Most medium-large recruitment agencies own a myriad of LinkedIn Company Pages, some started by the marketing teams, others created by overzealous recruiters who are keen to stake ownership of their local market. This leads to many issues of…Continue
Added by Chris South on February 13, 2017 at 2:43pm — No Comments
Facebook has announced its new jobs feature. To confirm, this isn’t Facebook for Work/Workplace by Facebook – it’s Facebook formally entering the jobs market.
Facebook is constantly evolving, and while Facebook builds new features and gives people new ways of using the platform, they can’t change the way people choose to use those features. For instance,…Continue
Added by Chris South on November 20, 2016 at 3:00pm — No Comments
If you haven’t heard of it by now, where have you been? Pokémon Go is the latest viral sensation storming people’s smartphones, turning the world into an augmented reality Pokémon catching ground for everyone with a mobile internet connection.
After already overtaking Tinder,…Continue
At a recent conference there was a lot of talk about several new online services designed to assist with creating videos specifically for jobs. Off the back of this, one of our regular clients even grabbed me and suggested we film every hot job moving forward (this from a company with over 600 live jobs!).
The premise holds appeal, with video now the most popular…Continue
Added by Chris South on June 13, 2016 at 8:30pm — No Comments
Dealing with Connectifier first; I’ve tried using it several times, it’s not a bad piece of kit. It’s comparable in a lot of ways to 360 Social, TalentBin, Discoverly, Prophet and the like, but with a comparatively…Continue
Attending conferences is one of the best ways to learn and advance your skills. The trouble is that with so many now being run, it’s near impossible to select which one will offer the most suitable content for your specific needs.
The days of conferences being exclusively dedicated to formal lecture based content seems to be behind us, thankfully, with almost all…Continue
Added by Chris South on January 30, 2016 at 8:00pm — No Comments
It’s no secret that having a strong visual strategy for your social media accounts is important when sourcing, connecting and engaging with candidates. In 2015 we posted a blog outlining the dimensions for the key visual elements on your social pages, which proved to be one of our most popular blogs of the year.
Since then, there have been quite a few changes to image…Continue
Added by Chris South on January 27, 2016 at 3:00pm — No Comments
We thought we'd hop onto this trend and put a recruitment spin on it with a couple of Bill images of our own! Check them out below and feel free to share your own ones.
Added by Chris South on January 24, 2016 at 10:30pm — No Comments
The boxing/professional fighting world seems to have been in thenews almost on a daily basis recently, but are we about to see a heavyweight match-up in the recruitment world?
Right back in the May 2014 (ok, it was only 1.5 years ago) LinkedIn …Continue
This week, Facebook announced a change to the way their messaging systems work, which has the potential to significantly impact recruiting on Facebook.
In short, the change means that you are virtually guaranteed to…Continue
As a recruiter the first port of call when looking to find or attract talent is often job boards and I believe that in most situations this should still be the case. This is supported by a recent survey publicised by the…Continue
Added by Chris South on July 22, 2015 at 2:01am — No Comments
This is because the only readily available advice is from LinkedIn Sales Representatives or recruiters who have had prior exposure to Premium or Recruiter Products.
This article is intended to make the decision making…Continue
Social Recruiting (Digital Recruiting, ERecruiting, Online Recruiting, Recruitment Marketing, Purple Squirrel Hunting et al.) is at a cross-roads. It has been around long enough that it should now feature as a standard part of most recruiter’s toolkits, but in a lot of cases, even the most basic of tools aren’t being utilised.
Before looking at the problem I’ve attempted to break down what I’m referring to as social…Continue
It is early January so you may not yet have noticed any change to LinkedIn, but in the background there have been several key changes implemented for 2015. Two of these changes are very significant for recruiters and have the potential to force those that are currently getting by with the LinkedIn Basic account to upgrade to Premium.
The primary reason recruiters tell me that they don’t upgrade their LinkedIn account is that they get most of the functionality they need from…Continue
I was in the process of preparing our regular weekly newsletter to send out to our blog readers when I hit a bit of a road bump, with Christmas very nearly here most of my normal sources were republishing old content or writing Christmas themed motivators. Rather than send out a collection of generic links that would add no value…Continue
Job marketing is slowly gaining traction with recruiters, who are realising that it is possible to reach candidate audiences without them having to first visit a job board.
There are many great examples of job marketing from around the world, here are my top 5:
Uber have really stirred up their industry and they are also doing the same with recruitment. If you ignore the accusations of cancelling rides and look at the undercover recruiter concept…Continue
Added by Chris South on December 1, 2014 at 8:00am — No Comments
We all now recruit in candidate short markets, this means traditional digital sourcing tools such as job boards and LinkedIn are producing fewer results. To solve this problem recruiters are looking to new platforms to find candidates. For recruiters working in the IT industry, in particular those who are recruiting software developers, GitHub is a great tool. For anyone who is new to GitHub we have produced this video to show you how to use the site and also a couple of tips such as…Continue
Added by Chris South on October 29, 2014 at 2:34am — No Comments