Google is the antithesis of branding. If Coca-Cola were breaking into today's soda market and plopped white unmarked cans on the grocery shelf that were labeled "Hypothesis" without benefit of any descriptors, pre-launch advertising or "buzz", they would fail miserably.



Your personal experiences while walking the aisles of your local grocery store is identical to an active job search. You have made a conscious decision to go to the store/find a job. You have an idea of what it is you… Continue