Vivek Jothi
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HR marketing process

HR Marketing process step 6- Campaign effectiveness check

Once the campaign is in the media it is important to check the effectiveness of the media.

Ineffective media is waste of time and money so in order to avoid this proper effective check should be done.

Here are some ways to do the effectiveness check

Web 2.0 Online media:

• ATS- applicant tracking system

• SEO check through running various searches like Boolean

• Google…


Posted on July 12, 2010 at 5:41pm

HR marketing process 5th step- Campaign implementation Campaign implementation:Moving on the to the campaign implementation, this phase deals with the implementation of the campaign strategy.In campa…

HR marketing process 5th step- Campaign implementation

Campaign implementation:

Moving on the to the campaign implementation, this phase deals with the implementation of the campaign strategy.

In campaign implementation step companies should develop a campaign implementation plan which will help in executing the hr marketing strategy formed in the previous step.

Campaign implementation should have an implementation plan.

Campaign implementation plan- this helps in…


Posted on July 11, 2010 at 4:40am

HR marketing process

HR marketing 4th step- Campaign strategy

Now comes the campaign strategy phase, this is one of the most important step in the HR marketing process.

Campaign strategy includes

Defining the campaign objective- The campaign strategy phase starts with defining the campaign objectives for e.g. like reaching the maximum number of passive and active candidates in the market.

Identifying the target audience- The target audience should be identified, this…


Posted on July 8, 2010 at 4:33am

HR marketing process

HR marketing process 3rd step- Pre campaign research and analysis:

Here you go with the 3rd step in HR marketing process. Once you are done with the HR marketing goal setting and Hr marketing organization then you kick start with the pre-campaign research and analysis.

In most cases pre-campaign research and analysis are least prioritized activities in HR marketing process. The fact is that many HR professionals still follow their instincts rather than factual data for deciding.…


Posted on July 5, 2010 at 6:20pm

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