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Do you want to attract more visitors to your career site but don’t have the budget for a big advertising or public relations campaign? No problem.
One of the most efficient and effective ways to attract highly targeted visitors to any web site is by increasing the number of visitors who find you in the organic (free) results of search engines such as Google and Yahoo. But how do you increase the number of those visitors? Make your web site come up higher in the results so more of your targeted visitors will see your site and click through. Two of the best ways of making your site come up higher in the search results are to add more content to your site and to increase the number of links to your site.
The Recruiting Blogswap at can help your career site come up higher in the search engine results because you can use it to increase the amount of content on your site and the number of links to your site. The Recruiting Blogswap is a FREE service of job board CollegeRecruiter.com but used by a wide variety of career sites. Some of the career sites want to attract candidates with years of experience, with certain skills, or from certain geographic areas. Other career sites which participate want to attract human resource professionals, hiring managers, or others on the employer side of the desk. But all of them use the Recruiting Blogswap to increase the number of targeted visitors to their site and they don’t pay a dime to do so.
If you have career-related articles, then sign up with the Recruiting Blogswap as an author. Your articles will automatically include a byline that will tell the readers about your organization and will link to your web site. Those articles will run on recruiting blogs which have signed up to publish articles written by you and other authors. When your articles run on those other sites, they will link to your site and that link will be in close proximity to the description of your organization in your byline. Google and the other search engines will infer from the proximity of the link to those keywords that your site is a good source for those who are searching for that information so your site will be moved up in the search engine results when people search on those keywords.
If you want to add more content to your site, then sign up with the Recruiting Blogswap as a publisher. You’ll receive articles from authors and may publish them on your site. If you choose not to, then the articles that you’re sent will be re-assigned to the next publisher in line. You’re never under an obligation to publish an article so you don’t have to worry about being asked to run an article that will be of no interest to your visitors. And by adding more articles to your site, when Google, Yahoo, and the other search engines find those articles, they’ll include them in their search results and will direct your most desired visitors to your site when they search for that type of content. Also, when you add more pages to your site, the search engines rank all of your pages higher as sites with more pages tend to be more likely to have the information being searched for.
Sound good? I thought so. What’s the catch? None. All of the participants get something of value. The authors get links back to their sites from the web sites of the publishers so the web sites of the authors appear higher in the search engine results. The publishers get more pages so their web sites appear higher in the search engines results. CollegeRecruiter.com gets a very short blurb in each article and archives a copy of each article on our site so our site appears higher in the search engine results.
Want to sign up as an author, publisher, or both? Great. Go to http://www.RecruitingBlogswap.com and get started today.
Please let me know if I may be of any additional assistance. I am here to help.
Lisa Colbert | Client Services Representative
Thanks for your comment on my Recruiting Animal Radio debut! I'm glad you'll be tuning in for more.
I don't know if I'd go so far as "Marketing Ace". I think something more like, "Got a little knowledge and is now dangerous" is more like it...
Thanks for listening to the interview,
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