Recruitment Video is an important part of an Employment Branding Strategy



Video is the #1 form of Internet communication and can be one of the most effective medium an organization uses to build its employment brand. Recruitment videos posted on an organization’s career site, distributed via podcasts and posted on YouTube and social networking sites can create excitement for the organization by allowing potential candidates to experience an organization’s corporate culture, values,… Continue

Is your Recruiting Team ready for tomorrow?



Many Recruiters and Recruitment Managers do not see that the recruiting profession is changing. The skills that made Recruiters successful in the past will not bring organizations to the front of the war for talent in the future and the Recruiters of tomorrow will not find success using the same techniques that make them successful today. The Recruiter of tomorrow will embrace online social networking and viral marketing techniques. The… Continue

Is employment branding a part of your organization’s recruitment strategy?



One of the most important aspects of your organization’s overall recruitment strategy is developing and managing your employment brand. Candidates rate an organization’s employment brand the 2nd most influential factor when considering employment opportunities. Google is the world’s most recognized employment brand. Google’s employment brand was built in a short period of time and exclusively through viral… Continue

Building a “Recruitment Culture” in your organization



An important step in any recruiting strategy is to go beyond the typical employee referral program and build an internal Recruitment Culture. A Recruitment Culture is a mindset where every employee in an organization is responsible for helping to uncover talent every day. Referral bonuses or rewards are a primary tool but the mindset must be that it is in an employee’s best interest to work with the best talent available – and… Continue

Will Barack Obama’s job creation plan work?



This will never be a political blog. I believe that personal political views and business do not mix. I will however say that I was not a supporter of President-elect Barack Obama. I do not agree with many of Barack Obama’s policies and do not believe that he has the experience to be President of the United States, especially given the challenges our country is facing such as the economy and the wars in Iraq and Afghanistan. Since Franklin… Continue