Today, reaching people on the web is all about content. Not only does your content need to be well presented but it has to be relevant to the group you are targeting (and you have to show this relevance in a hurry). The biggest benefit of this content generation though is that it’s shifted the focus of how you acquire customers from having to go out and find customers to having customers find you. This is what is called…

CopyBlogger is currently running a great blog series with case studies on how you can improve your website landing pages to increase the number of conversions (or sales) that your website…

Here's a new weekly feature we are rolling out on the SmashFly recruitment marketing blog, called the "7 Best Recruitment Marketing Articles of the Week". Here are the top

articles we enjoyed from the past week about recruitment marketing on topics such as recruiting,

social media and job boards.

So let's get started. Here are the articles that peaked our interest…