The high cost of client acquisition necessitates that the service side of your business do outstanding work not just in delivery, but in retaining and expanding accounts. When the service team takes the lead in keeping and growing current customers, sales is given the freedom to add more new business at brand new clients. Companies that do this grow faster as they retain their core customers while enjoying an influx of new business at new and existing accounts.

In almost every case…

Wellington Wimpy, a character in the long-running comic strip Popeye, often spouted his famous catchphase, “I’ll gladly pay you Tuesday for a hamburger today.” Tuesdays must not exist in Popeye’s world since Wimpy is never illustrated issuing any form of remuneration for the food he consumed. Instead, he is seen using the same tactic over and over again.

Some of your prospects are Wimpy-esque in their attempt to buy from you, issuing assurances of buying more or paying more in the…