Browsing Twitter recently I came across a pretty senior level role for a prominent UK organisation. Nothing unusual there. But, upon reading through the job advertisement it soon became apparent that no thought whatsoever had gone into its make-up. Indeed, this job post was over 200 lines long and consisted purely of dull cut and pasted content taken straight from a job description.
I decided to ask the advertiser why, as a leading light in their field, they saw fit to post such a…
ContinueAdded by Alasdair Murray on January 17, 2011 at 10:00am — 3 Comments
Today I am going to demonstrate two different ways of posting the same job on the web. The first way is the all too common lazy one where a recruiter simply cuts and pastes the job description and top and tails it with a bit about the client and a response mechanism. The other way is the right way, and that is, instead of cut and pasting it, to take the information from the job description and craft it into a bit of copy that not only flows, but reaches out…
ContinueAdded by Alasdair Murray on September 19, 2010 at 9:30am — 6 Comments
Added by Alasdair Murray on September 1, 2010 at 10:00am — 2 Comments
Added by Alasdair Murray on August 12, 2010 at 4:30am — No Comments
Honestly, if I had a penny for every time I have read about how the job boards are dying I'd have ooh, let me see now, at least one of the Queen's English pounds sterling. And you know what? they are not dying of old age, they are being poisoned into oblivion by the very people who are meant to make them work - the recruiter.
Yes siree, it doesn't take much figuring out. Social media isn't the holy grail these gurus would have you believe it is. Post the same crap as you've been…
Added by Alasdair Murray on July 20, 2010 at 9:00am — 11 Comments
Added by Alasdair Murray on May 18, 2010 at 1:00pm — 3 Comments
Added by Alasdair Murray on May 4, 2010 at 8:45am — 4 Comments
I still remember the feeling to this day. The gut wrenching feeling that comes with redundancy is unlike anything I had ever felt before.
It was the winter of 1991. I was doing pretty well at my job. Or so I thought. I was an Account Manager for one of the UK’s leading recruitment marketing agencies and looked after…
ContinueAdded by Alasdair Murray on April 27, 2010 at 2:00pm — No Comments
Added by Alasdair Murray on April 20, 2010 at 4:30am — No Comments
A slightly contentious blog this week, but hey, it's all about opinions. This is mine about SEO....
Added by Alasdair Murray on March 26, 2010 at 3:30pm — 5 Comments
Added by Alasdair Murray on March 18, 2010 at 11:00am — 7 Comments
Added by Alasdair Murray on March 15, 2010 at 3:00pm — 21 Comments
Added by Alasdair Murray on January 13, 2010 at 5:00am — 12 Comments
I originally wrote these observations with the intent of making some kind of HR Top Trumps game out of them. I thought it would make a nice leave-behind gift for recruiters, but as I am no illustrator I stuck to the verbal descriptions.
Let’s face it, From the person who stinks the office out with their lunch, to the colleague who hijacks the office diary to sneakily block book dates for the coming year's vacations, to the very helpful character who leaves guidance notes…
Added by Alasdair Murray on January 10, 2010 at 10:00am — 5 Comments
Added by Alasdair Murray on December 19, 2009 at 9:30am — 4 Comments
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Added by Alasdair Murray on November 22, 2009 at 7:30am — 1 Comment
Let's face it, we've never before lived in an age where such a plethora of job opportunities are accessible to us at the mere touch of a button. But is this instantaneous solution really all it's cracked up to be? Is the constant search for new and supposedly better ways to reach the job seeker really an advance, or merely adding to the woes of the already stressed out candidate who, when faced with a huge list of all too often bland and uninspiring job posts, struggles to separate the wheat…
ContinueAdded by Alasdair Murray on November 22, 2009 at 5:30am — No Comments
It’s a phrase that has been around for years, yet different people define it in different ways. Some think it’s just about a slogan or ‘tag line’, others equate successful companies like Virgin or Google with it, But what IS an employer brand? And should it be called that in the first place?
Take a can of Coke or a Mars bar, or a Ferrari if you like. Each are made to a constant formula or recipe. They never vary. They are proper brands (or in the case of the Ferrari each car is a…
Added by Alasdair Murray on November 20, 2009 at 10:00am — No Comments
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