Some things in life are so obvious, we just can’t see them. And it shocks me how few people understand what the important part of ‘social media’ or ‘social networking’ actually is.

The exciting aspect of the boom in social technologies is not the technology at all, (Sorry geeks). It’s the ‘social’ part.

And the core rules of socialising online are the same as socialising face-to-face.

Pandering flattery offline can be easily detected, and only…

Almost all recruiters are told they must cold-call to build a client-base.

Sadly, that is mostly bad advice.

Certainly it is true that all recruiters need to develop clients, identify prospects and find ways to build sustainable relationships. And often that means connecting with people you have never dealt with before. So yes, we are business developers, and in a tight market that becomes even more critical.

But, if at all possible, don’t cold…