There are five main components of a successful recruitment marketing strategy―but not all strategies are created equal. So why not listen to major organizations that are succeeding?

Check off the do’s and banish the don’ts to make your program more engaging and improve your ROI.

DO talk about the work in an impactful way. Lockheed Martin uses content to actually open up conversations with segments of their talent pools. Instead of talking about the job as a…

There is a driving similarity between us marketers, HR managers and recruiters: Every single one of us has been a job candidate.

We’ve been the active candidate, constantly pursuing and looking. We’ve also been the passive candidate, researching the companies we like and waiting for the right role to come our way from a referral or sending a resume out on a…