Picture the scene.

A leading consumer goods company with a well known portfolio of brands. A key brand in their portfolio has been identified for investment, an element of which is to be targeted in a new advertising campaign to communicate and deliver the key brand benefit (KBB) and core message.

They want to appoint an expert (advertising agency) to work with them to develop the best and most effective, relevant way of communicating the message to their target…

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There was an article in Recruiter magazine on 24 November 2010. That age old debate about in-house versus agency side recruitment!



The debate appears to be positioned as the two being in different tribes.



As a well know British TV character Victor Meldrew might say, "I don't believe it."

That is rather over simplifying things in my view. A core difference… Continue

A fellow recruiter I bumped into the other day was giving me their twopence worth on the current state of play in recruitment and the world in general. The upshot being, what on EARTH was I thinking in looking to collaborate with the enemy. For enemy, read RECRUITMENT PROCESS OUTSOURCING.…

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There are many things about recruitment that I am passionate about, not least having the opportunity to work with some excellent clients and candidates that are both a joy to work with as well as setting me challenges in my everyday workload.



But if there is one thing that REALLY gets me going it's this.



It's the subject of FEEDBACK in the recruitment process and the need for educating some of our clients that I want to focus… Continue

I keep hearing mixed forecasts as far as the economy is concerned for 2010 and prospects for the job market and professionals who work within it.



There has certainly been some over bullish predictions by some in the recruitment sector, some by those who should actually know better. I take the view that things have perhaps begun to bottom out a little, but there is still sufficient uncertainty across a number of industries and sectors that will dampen down anything that resembles a… Continue