Picture the scene.
A leading consumer goods company with a well known portfolio of brands. A key brand in their portfolio has been identified for investment, an element of which is to be targeted in a new advertising campaign to communicate and deliver the key brand benefit (KBB) and core message.
They want to appoint an expert (advertising agency) to work with them to develop the best and most effective, relevant way of communicating the message to their target…Continue
Added by Andy Young on November 26, 2010 at 6:33am — No Comments
I was inspired and motivated into penning this post thanks to a super observational as well as ammusingly written piece written by @recruitgal on her experiences with some of the John Wayne types from the agency side of recruitment. I've just subscribed to her blog and recommend anyone…
Added by Andy Young on November 19, 2010 at 5:46am — No Comments
There are many things about recruitment that I am passionate about, not least having the opportunity to work with some excellent clients and candidates that are both a joy to work with as well as setting me challenges in my everyday workload.
Added by Andy Young on January 15, 2010 at 10:00am — No Comments