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Brian K. Johnston's Blog – October 2013 Archive (1)
RIP Jay Conrad Levinson...The World Lost A Marketing Legend Today...
We lost an Amazing Man today...
Here is his official bio:
Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book Guerrilla Marketing. The first to use the term "Guerrilla Marketing," Jay described it as using 'unconventional' marketing tools in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the best…
ContinueAdded by Brian K. Johnston on October 10, 2013 at 8:48pm — 3 Comments
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