We’ve discussed the vital components missing in your recruitment website’s content. You like many recruiting and staffing agencies are vying for that coveted first page. Maybe you pore over SEO books and articles. Maybe you even attend seminars and conferences that have a focus on digital marketing. What is important is that you never lose sight of the hub of your business as it pertains to the digital landscape: your company’s website. There are a number of moving parts to effective SEO strategy, and to make the game more difficult, the effectiveness of the pieces is constantly changing as are the rules, and most of it is occurring with no warning. One integral piece to ranking higher and driving traffic that hasn’t changed is the recruiting website blog.
A common concern we field from current and prospective clients is what are some best practices for a recruiting website blog. Below are three guidelines to which you should adhere to gain the most leverage out of your recruiting website blog:
There is no arguing that maintaining a solid recruiting website blog requires some dedication, but shortcuts only lead to dead ends. If you stick to content that is current, original and relevant, you will reap those SEO rewards, and you might also build your brand along the way. If you still feel like time is challenge, content experts like those at Recruiters Websites can provide your firm with strong content that brings you the results you’re looking for.
Adam is a copy writer, content specialist and editor with Recruiters Websites, a web design firm specializing in websites for the recruiting and staffing industry.