Recruiting and staffing is a people business. That’s why we love helping recruiters. We believe in the mission of connecting top talent with world-class organizations. We believe people make businesses better and stronger. If you’re a good recruiter (and we know you are), we know you enjoy connecting that perfect candidate with a great company. But for candidates, especially those passive candidates that often have the most promise, the recruiting process can be a tribulation. Clients have to find the talent, but a passive candidate can walk away at any time if the process seems less than worthwhile. How can a better recruiting website make the difference? Let’s explore:

If you’re not serious, they’re not serious

The impression your website leaves on candidates is no different than the impression a candidate’s appearance has on clients when they first meet. Does your website look clean and professional, or is it a hodgepodge of outdated themes and design? Is your website fresh yet functional or flat and faulty? Would you continue to support a candidate if they met your client and were dressed and behaved unprofessionally? It’s unlikely. So why would you allow your website to perpetuate an image of carelessness and indifference? First impressions are everything, and a better recruiting website means a better first impression.

Would you take your website cross country?

For many candidates, a new career opportunity is more than just a move across town but a move across their state, across state lines or even across the country. It’s new neighbors, a new house, a new climate and more. Candidates place an enormous amount of confidence in your expertise, often uprooting their lives based on your research and advice. A better recruiting website is not only comparable to a better business office, but it is also comparable to a better vehicle to move candidates to a new opportunity. You can say the engine runs great all you want, but if the bumper is dragger, it’s unlikely anyone is going to trust you to get them where they need to go.

Respect their courage

You’ve possibly made dozens, hundreds, maybe even thousands of placements, and all from the comfort of your home or office. Your best clients are often established businesses that have long since anchored themselves to one setting. Your candidates, however, may have never made a move in their lives. A better recruiting website means a better experience. What your candidates are doing is a bold endeavor and they deserve to feel that a trusted professional is there to guide them. A better recruiting website enhances the experience for a candidate, helping them maintain the courage it takes to make the big move.

Changing jobs and moving to a new city are stressful events, especially for passive candidates who may not have even been considering such a change. A better recruiting website shows that you are a reliable and serious professional who respects their ambition and is honestly interested in their success and advancement. Give your candidates the structure, consistency and security they deserve. Give them a better recruiting website.