3 Observations From A Marketer at #HRTechConf

We'll make this quick - there's more expo floor and happy hours to see.

Recruiting technology is trying to make recruiters better marketers.

For example, the tools are starting to build automated e-mail follow-ups because let's face it, recruiters don't have a lot of time to be thoughtful. And some of them just aren't or don't care to be unless it's easy. I like the trend - recruiting needs marketing automation.

The technology is trying to remove the need for brilliant sourcers.

I said trying. Recruiting technology is finally catching the sentiment analysis and social listening wave to make resumes a real-time hub for a candidate, not a 1-layer piece of paper that isn't up to date. With that, they believe they're creating better profiles that can lead sourcers to the purple elephant with less of a hunt. I think we'll see if these profiles really line up or if they're just another tab on a dashboard.

I think we all know this but A LOT of vendors either already have or are planning to use job seeker social media to develop more complete profiles.

Sounds great. I've spent enough time with recruiters and sourcers to know how little they care about candidate privacy. If they can find it, it's fair game. But, as a more kind, marketing professional... that's scary. How few candidates have any clue you're finding every social media profile, post and even scores about your skills based on your late night tweets?

I hate to think that social recruiting could be weeding out great people who are just really dumb when it comes to social media.

I said "fair to job seekers" and "trying to get rid of brilliant sourcers." 

Attack!

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