When you are seated around the dinner table with your friends and family this Thanksgiving, and Uncle Dave asks what you are thankful for, your talent acquisition team might not be the first thing you say. So why not give thanks a few days early to the sourcing, recruiting and onboarding part of your company that really deserves thanks on a daily basis?

A good talent acquisition team not only works tirelessly to understand your company’s culture, but also to influence your company culture. Every employee’s first and last day starts with your talent acquisition team and they are constantly setting the pace for new employees in terms of innovation, communication and energy.

Innovation

A great talent acquisition team never rests on their employer’s brand to source, recruit and onboard the best applicants. They are constantly testing new techniques and technologies to optimize the candidate and employee experiences.

When a job seeker is browsing career opportunities on their phone, views a mobile compatible landing page, and can then engage with recruiters via text message -- that is a major indicator that your company is technologically savvy. If a job seeker receives a generic email blast -- well that’s a very different message to send about your company’s culture of innovation.

Communication

It goes without saying that communication is critical to team success, but styles of communication can range widely from one work environment to another. New hires focus throughout the interviewing and onboarding on learning your company’s culture of communication and adapting to fit in.

Great talent acquisition teams are familiar with the cultural norms of communication within their office and are constantly seeking to improve them. Succinct and clear messaging are almost universally appreciated within companies, and by using this type of language throughout the sourcing, recruitment and onboarding process allow your talent team to set up new hires for success.

Energy

Perhaps one of the most overlooked contributions of your amazing talent acquisition team is energy. When the sourcing, recruitment and onboarding process is quick and efficient, not only do your new hires take notice but also the whole company.

Energy is contagious, and the energy that comes from your talent acquisition teams fuels excitement about your company’s growth, new expertise and expansion of capabilities. Be thankful that your hiring team brings this energy to work everyday -- it directly influences your company’s culture and employer branding, and future candidates will take note.

There are many more reasons to thank your talent acquisition team this Thanksgiving. To learn more about how texting can influence your company’s culture of innovation, communication and energy sign up for one of my daily TextRecruit webinars.

Bio: Birch Faber

Birch is the Marketing Manager at TextRecruit, a mobile recruiting platform that helps attract and engage candidates via text message. He loves learning and writing about how technology is changing the way we work, and frequenting craft beer festivals in the Bay Area.