I'm getting ready for truUSA in Madison WI in just over a week. Really looking forward to this, if it is anything like truLondon in Feb it will be a fantastic event.

At truLondon I ran an impromptu track to create a few geniuses. We had ten people take part and all were transformed within the allotted 30 minutes.

The process is actually quite simple. Firstly we ran a simple test of Intelligence, Dee Allen was the winner and borderline genius before we even started. After this we ran a creativity exercise to see just how creative people can be, then we ran the intelligence test again. Everyone in the room qualified as a genius.

This is a fun exercise that I have used in my own business and is based on work by Tony Buzan (the inventor of Mind Maps) and Edward DeBono (who developed the concept of lateral thinking). The intelligence test is Tony Buzans, it’s real and does give a good measure of creative intelligence. This is a massively powerful technique and it opens the door to achieving fantastic things within your business. I am interested in this area as it allows me to develop really clever products for the recruitment industry. By thinking creatively, we can invent all sorts of new ways of approaching the problems created by recruitment.

Since TruLondon I have been doing more research in this area and have found examples of how creative thinking has generated millions of dollars of sales for small companies. Perhaps, for truUSA, there may be another impromptu track and see if we can create even more geniuses. If anyone is interested, let me know.