Check out these 5 great creative ideas that will make your company career page stand out!

How to make your career page stand out?

If you want to attract and hire the best candidates, you need to differentiate your Employer Brand. Your career page is a great place to do that - completely for free!

But how to do it?

Especially if you don’t have a big marketing budget or knowledge?

Don't worry - it can still be done!

In this short blog post, I will show you how easy it can be to make your career page stand out.

You just need to get creative!

To help you get started, here are 5 creative ideas for your career page.

5 creative ideas for your career page

1. Break the stereotypes

How to be different and stand out with the first sentence on your career page?

Break the stereotypes!

For example, a Telepathy’s career site opens with a great, insightive copy that is bound to attract the right type of candidates:
“Breaking the agency stereotype
Grueling pace, clients that just don't get it, having dinner at your desk - no thanks. We pride ourselves in doing meaningful work for great clients.”

Think about the common stereotype in your line of work - then break it!

2. Use industry jargon

Find a way to incorporate your company’s industry business jargon and your products and services into your career site. That way, you will speak directly to candidates interested in your line of work, while turning away the rest.  

Booking.com does it wonderfully by giving candidates reasons to “check in” and join their company!

3. Turn your application process into an exciting adventure

Don’t let the process of applying for your company’s open position be a dreadful task.

Instead, turn it into an exciting adventure!  For example, The Heineken Company created the additional interactive website, GO Places, where candidates go through an exciting, adventurous and fun gamified job interview.

4. Stand out with the unusual career page design

Differentiate the look and UX of your career page! For example, Adidas has a beautiful and very interesting career page. Instead of the traditional up/down scrolling that most websites have, they used the right scrolling navigation system. It makes their career page attractive and memorable on the very first look!

5. Create a chat bot

Enable a two way, timely communication with your candidates by integrating a chatbot on your career page. If you need inspiration, check out how Marriott did it! In case you don’t have the time or resources to create a chatbot, do what Hubspot did - launch a Slack channel that’s open to your interested candidates.