i am fascinated how ibm always seems to find a way to re-invent themselves over the years. many people do not even know that they are not manufacturing machines anymore (for the most part). the company is primarily a consulting company thanks to louis gerstner who transformed the company through a very trying period in the 90s.

while watching the masters this weekend, i fell in love with this video from ibm regarding the power of social network (tounge firmly implanted in cheek)

enjoy!