I was reading a blog earlier this morning on ERE.net that got me fired up. The writer, Sam Medalie, hits the nail right on the head. The point is, as Recruiters, we have to seek out the right candidates (passive, active, whatever want to call them) regardless what their current work status might be. It means we have to be vigilant in the resources we are using and, more importantly, how we are using them. I find that Recruiters, whether in title or activity, are not using the resources they pay for to the maximum. We buy job postings and let the candidates wait for a response. We use resume search and provide nothing to entice the candidate to be interested in your opportunity.

The fact is, Recrruiting is not a spectator sport. We have got to be not just active but proactive. Think ahead. Be strategic in your approach. Ask tough questions of your recruitment resources to ensure you are using them enough to get everything from them. National, local, online, print, it doesn't matter what you use just make sure you are getting the most out of them.

Views: 228

Comment by Sandy Gilbert on April 23, 2008 at 12:28pm
I couldn't agree more. An active and think-ahead approach to recruiting when planning with your (media) resources is one key to chasing the most qualified moving targets out there, passive or not. Our newspaper/media group has increased recruitment web banner sales on the news pages. We added Sticky Notes recruitment advertising opportunities on the front page - both are products to reach a passive audience. Any suggestions on how we, as media providers can keep our long-standing partnerships and not lose the accounts completely to other web resources? We are happy to keep a portion of the accounts' revenues in this market. It's tough out there. We love the relationships we have built over the years, are committed to quality media products, but losing a lot of ground. Thanks!


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