Quote for the Day: Monday, August 13th, 2007
"Social networks work for cause-driven organizations because they focus on friendraising before fundraising. They create the necessary
social capital that makes raising budgetary capital more efficient, eliminating the need for street teams, cold-calling or mass-market appeals.
Friendraising before fundraising creates better friends who will lend you their time, their attention or if you do an exceptional job of creating trust, their money."
Ben McConnell, Friendraising before fundraisingFile under: Social Networks, Recruiting Roadshow
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