Dow Chemical Adds Social Networking as Latest Recruiting Tool

I have been vindicated! See my earlier post and read this;

Like a tether that binds current and past employees, The Dow Chemical Co. is hoping its soon-to-launch in-house social networking plan will build real relationships among Dow alumni, women, retirees, and current employees.

That's the concept behind the program known internally as Dow Connect, set to go live in December 2007.

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