Building a Powerful Employer Brand in Recruitment Marketing

Does your company have a Talent Brand or Employer brand? Why would someone want to establish a lasting career with your company? What do you offer your employees?

My colleague wrote a great article on Building an Employer Brand. Read it and if you like it Digg or Stumble it.

I am always interested in recruiters comments on Recruitment Branding or Employer Branding.

In this changing economy we have to start thinking differently and more creatively. What does your company do different? How do you brand your company for recruiting?

Do you see Employer Branding as an HR or Marketing function?

Comment by Slouch on October 7, 2008 at 10:26am: you should get Lizz's opinion. she is a bright lady and thinks about these kinds of things

Comment by Patsy Stewart on October 7, 2008 at 10:27pm: Thanks! I look forward to her comments!

Comment by Lizz on October 8, 2008 at 9:49am: Think it is a good piece. short over view, connects the dots between attract and retain to the concept of talent - employment branding. She does her due diligence by quoting information from HCI, a well respected leader in accurate information. Nothing super new to the employment branding space where we see the term getting to be old hat - but sounds like she knows what she is talking about.

Slouch, thanks for sending my way, always willing to throw in my 2 cents ;)