RFL: Employment Branding: In-House or Outsource?

My original thought process when developing this seminar and webinar was to provide HR directors and business leaders with a blueprint to help them increase their hiring success, thereby elevating their employee retention and productivity, and reducing turnover costs. I am from a marketing background, and understand that much of the information and expertise provided by an employment advertising ageny or recruitment advertising agency, can be learned and developed internally by the in-house personnel and recruitment professionals- those in charge of attracting, screening, and hiring the best possible candidates for their company.

The question I now find myself asking through my internal dialogue is whether or not this is a duty that is or should be a priority of the personnel and recruiting professionals that are employed by a company? OR, is this an effort best left to the "industry experts" as an outsourced function?

Now, I will be the first to admit that I am an idealist. And I think that deep down I believe that the most fundamental and elementary role of HUMAN RESOURCES is to ensure that a business has the very best people in place, working as effectively and efficiently as possible, to achieve the company's stated goals and mission.

Continued at:

RecruitingFrontLines

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