Viral marketing is a strategy that leverages people and encourages them to spread a marketing message to others. This is a particularly powerful (and cheap) generation x’er recruitment tool, as young people are savvy producers and consumers of this type of information.
In fact, according to an article on WetFeet, viral marketing has become one of the most potent and influential forms of marketing in a college recruiting environment.
Viral marketing is not just for the big companies like Yahoo and Google with unlimited recruiting budgets. The cool thing about implementing viral marketing strategies is that most of them cost very little.
What Constitutes Viral Marketing?
Chances are, your organization has already implemented some form of viral marketing without even knowing it. Viral marketing includes: