Nicole St.Martin's Blog (10)

Recruiting Using Craigslist

If you’re currently not using Craigslist as one of your online recruiting channels, you’re missing out on a great opportunity to find candidates. Guy Kawasaki agrees in the extraordinary effectiveness of Craigslist, read about his experience with posting jobs.

For those that are unfamiliar, Craigslist (as defined by Wikipedia) is a centralized network of… Continue

Added by Nicole St.Martin on April 15, 2008 at 2:45pm — No Comments

Are Your Employees Engaged?

Nope! Not according to the Ivey Business Journal. In fact, they say 54% of employees are essentially “checked-out” of their work day.

With statistics like that it’s no wonder that increasing employee engagement has… Continue

Added by Nicole St.Martin on January 30, 2008 at 8:47am — 2 Comments

Utilizing Internships as a Recruitment Strategy

According to an article from 85% of companies use internships and similar practical education programs as a strategy for recruiting full-time employees.

In addition to creating a pipeline of able candidates, internships give the…


Added by Nicole St.Martin on January 2, 2008 at 3:21pm — No Comments

Find Employment Candidates through Viral Marketing

Viral marketing is a strategy that leverages people and encourages them to spread a marketing message to others. This is a particularly powerful (and cheap) generation x’er recruitment tool, as young people are savvy producers and consumers of this type of information.

In fact, according to an article on WetFeet, viral marketing has become one of…


Added by Nicole St.Martin on December 11, 2007 at 10:38am — No Comments

In-Game Recruitment Advertising

Advertisers are getting into the game -- the video game. There’s no doubt that the ability to deliver advertising into games that are connected to the internet represents a massive opportunity. The question is will in-game advertising prove to be an attractive channel for recruitment advertising?…


Added by Nicole St.Martin on September 25, 2007 at 3:21pm — 1 Comment

Re-Recruiting your Current Employees

Is re-recruiting your current employee’s part of your employee retention strategy? If not, it should be, according to Michael Jalbert, president of Management Recruiters International.

“Employers should be applying the strategies and tools of external recruiting to their current employees.”

Loyalty is a good trait to have but it is unrealistic to think that your employees will be loyal in such a…


Added by Nicole St.Martin on September 18, 2007 at 10:28am — No Comments

Poor Employment Site Usability – What’s it Costing You?

The goal of a corporate career website is to attract qualified candidates as well as encourage them to submit their resume to a job of interest. Unfortunately today’s corporate career websites and their applicant tracking systems lack website usability elements that make it difficult to achieve this goal.…


Added by Nicole St.Martin on September 12, 2007 at 4:12pm — No Comments

Are Your Managers Hurting Employee Retention?

According to a press release from the Conference Board, Americans are increasingly growing unhappy with their jobs.

More then 60% of people define themselves by their jobs and the contributions they make to them. When employees don’t feel valued in the workplace, it becomes a retention issue.

It wasn’t that long ago when employees were employees… Continue

Added by Nicole St.Martin on September 5, 2007 at 2:11pm — No Comments

Employability - Is Lisa more Employable then Lakisha?

Two prospective employee resumes come across a hiring manager’s desk. Both candidates have the same skills and qualifications as well as have degrees from prestigious colleges. One candidate however, may have an unfair advantage, a traditionally non-ethnic sounding name.

According to an article by David Wessel of the Wall Street Journal, "A white sounding name on an…


Added by Nicole St.Martin on August 21, 2007 at 4:30pm — 2 Comments

Is your Website 1.0 or 2.0?

I just ran across a posting on Darren Barefoot's Blog that describes very simply, the differences between web 1.0 and web…


Added by Nicole St.Martin on August 6, 2007 at 9:00am — No Comments


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