Every business requires innovative strategies that show its unique value proposition and help it reach the target audience. Yet, I notice that many entrepreneurs and leaders tend to stick with the well-known formulas to prevent unnecessary risks and no return on investment.
When talking with business owners, I often hear they would love to expand the scope of their marketing strategies but are afraid that could be a more responsible undertaking than they can handle. As a result, they rarely consider that using another language besides English could reward them with invaluable benefits.
It’s why I wasn’t surprised that 60 percent of respondents don’t use a global strategy for their marketing. That’s alarming, and it means that companies are failing to spark a worldwide interest among people, increase their sales, and break geographical barriers.
Perhaps the business owners don’t see the potential advantages of implementing a multilingual marketing approach, or they fear foreign audiences wouldn’t find their products appealing. However, I dare to disagree.
It’s understandable to use English as the principal website language, but that prevents companies from connecting with a new audience and expanding their outreach.
A multilingual marketing approach includes a strategy of translating your website, brand, and social media content into multiple languages while keeping the original message intact. The aim is to reach a larger audience and encompass different cultures, traditions, and locales.
But it isn’t enough to find a professional translator or use google translate. You must understand the cultural code and adjust the translation to ensure everyone can understand your intent.
It starts with translating your website content. Nearly 79 percent of global companies translate their website materials, but only 23 percent do the same with social media and press releases. That could be an opportunity for businesses to position themselves and leverage a strategy that most organizations don’t use.
However, I advise you to turn to native-speaker professionals who can convey your message successfully and provide a faithful translation. Various reasons prove that this could be the best thing you’ll do for your business strategy in 2022.
With multilingual content marketing, you can reach people all over the world and ensure your business stands out among the competition. As a result, you can get new revenue sources and discover foreign markets that align with your company goals.
Here is why you should adopt a multilingual marketing approach to improve your revenue.
1. More Languages Reach More People
Despite being the lingua franca, the English language isn’t the only one. For instance, Chinese is the second most common online language. Spanish and Arabic are right behind, with Indonesian being the fifth most widespread.
That shows that by using the English language only, you’re missing the opportunity to leverage other markets and position your business as a global player.
2. Get Closer to Native Speakers
Not everyone speaks English, but that doesn’t make them less valuable clients. Even though an impressive number of people are bilingual or understand English conversationally, the majority are more comfortable reading and speaking in their native language.
3. Leverage Languages to Instill Trust
Translating your content into various languages is an indicator of caring about your audience and what they need. It encourages them to trust your business and perceive you as an inclusive company. For example, we at RChilli, recently launched new multilingual website functionality.
The multilingual marketing approach allows you to communicate with people regardless of their geographical location, creating bonds and encouraging people to trust you.
4. Increase Your Website Traffic
If you want to enhance your outreach and find like-minded people who can turn into your regular website visitors and, perhaps, buyers, you should turn to multilingual content marketing. Thanks to that, you’ll boost your traffic and notice a difference in your demographic analytics.
5. Make More Sales
After increasing your traffic and attracting more people, you’ll also reach more compatible stakeholders and spark their interest. The multilingual marketing approach is great for appealing to individuals and businesses from various backgrounds and creating an incentive for collaborations.
6. Cut the Costs
With translated content, you make it easier to communicate with people, close the sales smoothly, and set up the meetings. As a result, you can avoid investing in unnecessary technologies and paid traffic.
7. Be Ahead of Your Competition
Business leaders seek ways to differentiate their services and products. Multilingual content marketing is an easy method to create the cutting edge that makes your company unique and provides your audience with something many forget.
I feel that the multilingual marketing approach is an underrated but invaluable way to position your business and reach out to an audience you wouldn’t attract otherwise. It can increase your traffic, bring more sales, and show your difference compared to the competition.
What are your thoughts about this approach? Share in the comments.