As the war for talent continues, employers are struggling to cut through the noise and attract the attention of the potential job candidates. Since today’s candidates have a lot of options for finding jobs and they are in demand, getting their attention is not easy.
This is where recruitment marketing comes in. Think about it for a second. Your job posting is just a one in million of other being promoted across different job boards, social media channels, etc.
Even if your potential job candidates do click on your job posting, what will keep them there and how will your job posting convince them to apply? Why shouldn’t they browse away to your competitors' job postings? What makes your job posting different and memorable among so many similar job postings? How can you make your job posting stand out?
The solution is simple - add a video to your job posting!
Job postings with videos perform better - it’s a proven fact.
Check out these statistics:
According to Wordstream, video generates an amazing 1200% more shares than text and images combined!
In other words, if you add a video to your job postings, more people will share your job postings. As a result, your job postings will be able to reach a significantly greater number of people.
According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video!
In other words, if you add a video to your job postings, more people will click on it to see it!
CareerBuilder survey has found that job postings with videos have a 34% greater application rate.
In other words, if you add a video to your job postings, you will have a larger pool of candidates to choose from!
In short, adding videos to your job postings will improve the performance of your job postings. They will have a wider reach, more views and generate more applications - it’s a proven fact!
Yes, you can create a great recruitment video on your own. No big budgets, special equipment or filming experience needed. You can create a great, authentic recruitment video with your own smartphone! Want to know how? Check out out practical tips for creating a perfect recruitment video