Why should you use video in recruitment?

Using videos in recruitment is one of the most productive recruitment marketing strategies that can help you attract and hire the best talent.

There are many reasons why you should use a video in recruitment. Adopting this trend will help you stand out in the saturated job market, differentiate from your competitors, showcase your employer brand and woow candidates with a great candidate experience.

How to use videos in recruitment?

Here are the top 5 ways you can use videos to improve your recruitment efforts:

1. Create a company culture video

Show, don’t tell. Create a company culture video and showcase your workplace culture, your office and your employees.

You can use your own smartphone and ask one simple question - and still create a memorable, company culture video- Check out this example form LinkedIn!  

2. Ad a video to your job posting

If you ad a video to your job postings Google will recognize it as more relevant and show it at the top of job seekers search results.

As a result, more candidates will click on it and apply. According to CareerBuilder, job postings with videos have a 34% greater application rate.

3. Create a Facebook live video

Another way to incorporate a video into your recruitment practices is to create a Facebook live video. It is a perfect opportunity to answer all your candidates' questions.

It’s simple and easy - all you need is your smartphone! The record of your video will automatically be posted on your timeline so people can view it again later. Check out a great example form L’Oreal!

4. Send videos to your silver medalists

Silver medalists are your second best job candidates. These are candidates that you didn’t hire - this time. However, these are great people that could be a perfect fit for some of your future job positions.

Use videos to deliver a bad news to these candidates and tell them that they didn’t get the job. They will appreciate your effort and personalized message.

5. Use videos to welcome and onboard new hires

You can also use videos as a part of your onboarding process. Sending a welcome video to your new hires is a great way to keep them engaged until their starting date.

You can also use a video to introduce your new hires to your company culture and their job duties. Check out a great example form Dunkin Donuts!

Want to create a recruitment video for your company?

Hopefully, these 5 ways to use a video in recruitment have sparked your creativity and inspired you to create your very own recruitment videos.

Yes, you can do it and no, you don’t a huge budget or a professional help. You can create great recruitment videos with your own smartphone!

Candidates are not interested in flashy corporate videos - they’ve seen tons of them. What they want to see is how it is really like to work at your company. DIY videos are authentic - and this is why candidates like them.

To help you get started, we gathered great practical tips for creating a perfect recruitment video! Be sure to check them out.