Over the last week, I have had cause to ask myself what planet many recruitment consultants are on! And I have levied this point right at a good few of them - "Are you barking mad or just plain stupid? Why are you not using a primary tool that was 'created' for YOU as a recruiter!"
Now for the uninitiated of you, I am of course referring to LinkedIn. So when I put this question to recruiters I get a range of responses:
Greg Savage, the CEO of Aquent, a global recruitment company, unfortunately has had the same experience as me, from the other side of the world (taken from his blog):
"It turns out that in Sydney and Melbourne about 80% of recruiters have a LinkedIn Account (I have to say I am wondering what the other 20% are waiting for). However when asked whether their LinkedIn accounts were worked ‘actively’ with status updates, participation in
groups and all the other available applications, only 20% kept hands
raised. In Brisbane, 70% have LinkedIn accounts but again, only 20% of those are ‘worked actively”.
This was exactly the same response when I have talked at two UK REC events over the last few weeks - only the 20% in Australia is probably more like 5-10% here in the UK, which is just plain mad!!
So why is it that recruiters - of all people - just don't get LinkedIn?
To be honest, I just don't know! As far as I am concerned, LinkedIn, while not designed for recruiters, is an absolute no brainer tool that EVERY single recruiter should be using, both for candidate sourcing and clients sourcing.
...........shall I go on?
So if you are now reading this, and feeling a little stupid, that you are not using LinkedIn properly here are ten things you MUST do now:
These are just some of the basics that you should be doing on LinkedIn to ensure you are getting the most out of the platform.
If you are a beginner and am wondering how to even get started then you download my beginners guide pdf here Download LinkedIn for beginners
The one big takeaway from this post I want you to remember is this:
One of the first things many clients and candidates do when they first come into contact with YOU, will be to check out YOUR LinkedIn profile. So with that thought, have a look at yours now - is that what you would want your clients or candidates to see about you?
This was originally posted on my own blog.
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