Candidate Care – do you value your currency??

Candidates are the currency of any good recruiter. We get paid by a client when we deliver a great candidate, and let’s not forget that today’s candidates become tomorrow’s clients.

We need clients, yes, but then clients can also brief any number of recruiters…it’s the recruiters with the best candidates, the strongest community, who will ultimately deliver.

Yet most candidates you speak to have a common complaint…no feedback, I blogged about it before and it is something that arises every day, whenever I speak to a candidate about how they are finding the job market.

I was at a family party this weekend and spoke to a relative – he’s 25 and finding the job market tough at the moment. I asked what his biggest problem was and he said:

‘I never hear anything. I check the job ads online, look on agency websites, I see jobs that look right for me and I send my CV with a note, trying to show how my experience relates to what they say they are looking for. And I hear nothing.

You’re in recruitment…why do they do it? All I want is a call, e-mail even, just to let me know that they’ve got my CV and that I’m not right for the role. It would also be great if they could just tell me why I wasn’t right for the role’

It’s embarrassing. I don’t know why recruiters do it, why their managers and directors incentivise them in such a way that they see no value in taking care of their currency…of the people who will ultimately deliver their fees, and who will be their next clients.

Where I work we took steps many months ago to make sure that this didn’t happen. We’re a values based business and we value our candidates – the people who will be our ambassadors in the market, who will deliver future fees, both as candidates and clients.

We put our money where our mouth is…we set up a Candidate Care Team. That’s right recruiters, a team without targets, metrics, KPIs, sales…a team whose raison d’être is purely to ensure that EVERY candidate who contacts us gets a personal, informed, consultative service, that makes them feel VALUED.

It’s quite simple really…every single candidate who applies for a role gets a call, either from a consultant or the Candidate Care Team. That team can easily pass a CV straight back to the consultants and say ‘this person’s great, you need to see them’. We’ve been going a month and we’ve already placed candidates who the CCT team have picked up on…candidates who we could easily have overlooked without them.

Candidates who we know our competitors are not even bothering to call!

What they are doing is helping to build our community…making sure that candidates know we care, and we can deliver.

And it works! So is anyone else going to do it?? I can see the head scratching now…a team of people who aren’t targeted to produce fees, but who do! You can’t measure them…a lot of their time is spent on calls that may help develop relationships but from which there is no immediate ROI.

Who’s up for this challenge??

Are there any recruitment companies out there willing to create a team, in a recession, to talk to candidates who they can’t immediately place?

Willing to invest in their future?

Views: 86

Comment by Hassan Rizwan on December 16, 2009 at 6:05am
In the long term, yes, they turn out to be an asset for the economy if not for the company in particular. This is something even i didn't hear about but sounds a good idea and would definitely be an add on to any business. Well i believe that sometimes we dont need to invest too much in CCT teams and still maintain a relationship with candidates. Its tough, i know but this is how we were doing it. However an idea to setup a CCT is a good food for thought.
Comment by Dan Nuroo on December 16, 2009 at 8:14am
When I get the calls from Agencies, I like to ask "What's different about you guys?" This would be an answer which would grab my attention and interest, which also must be good for your business Mervyn!


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