Hey, look! See that right in front of you? Yes, them. Those hundreds, thousands, or perhaps even millions of customers who are loyal to your brand. They're following you avidly on every imaginable social network, patiently waiting for what you have to offer next. Better yet, they are yours for the taking.

Marketing your brand successfully to customers should not only garner interest in your products, but it should also intrigue them with a potential career with your company. Your customers make up a priceless pool of job candidates that is often severely overlooked. They shouldn't be a separate category from other applicants. After all, you can be certain that every customer meets at least one vital requirement for the job: an apprectiation for what your company does and what it stands for.

Read more about CANDIDATE RECRUITMENT THROUGH FACEBOOK.