I am a Social Media and Marketing Exec and I work for a recruitment company called Lipton Fleming (LF). Here at LF we try to change with the ever adapting media landscape, not only by being a recruitment consultancy that “Places people first” (our slogan and for all intents and purposes our mission statement but) by moving with the times.
This does not mean jumping on the bandwagon and following the latest trend if it has absolutely nothing to do with us but we have to remember this is all down to perception and thankfully at LF my peers feel the same. We don’t follow fashion; we adapt to our landscape and are fortunate enough to recruit in media, where the vast majority of our candidates are using mediums such as Facebook, Twitter and the new kid on the block Pinterest, amongst other heavy hitters.
This leads me on to my point, I went to a conference recently and heard something which almost made me convulse!! A speaker basically said “As recruiters we have no business using new fads like Pinterest”. Ok, so maybe convulse is a bit of an over statement, but I look around at the vast majority of recruiters in our market who either do not use social media or do and just push messages to their audience. I’m biased but I know that at LF social is a way to; A) Meet our candidates and clients in a relevant space to them, B) Engage, share information and be relevant to both them and us.
An example would be how we are using Pinterest; we share relevant information, engage with other members on the site and then syndicate our content for our clients and candidates on some of our relevant social media channels like Twitter and Facebook. Please don’t misunderstand, I am not saying we are pioneers but what I think is the most important take home aspect of this is, that we will always look for a way to engage with our clients and candidates by meeting them in areas that are relevant to them and sharing relevant content to them.
Please feel free to check us out on the profiles in question:
So the question I ask is “Do you think recruiters / recruiting brands need to become more relevant and interesting to stay in touch with their market?”
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