Does your recruiting tell a story?

They say every picture tells a story. Well, I think the same is true for new media (podcast/video/blogs) when it comes to recruiting the next generation of talent. Take a look at at what 2 innovative companies are doing with their new media initiatives.

One is Sodexo which recently launched its own career podcast show called the Sodexo CareerCast

http://tinyurl.com/sodexo33

The other is a staffing firm called Onward Healthcare. They recently launched their own show called "Travel Nursing Insider"

http://tinyurl.com/nursingshow

Both shows are great examples of content marketing. Content is the new recruiting tool. Today's recruiter/employer must be proactive and tell their own story, in the own words...

If you listen to these shows, something happens. You get inside information, you feel a stronger relationship to the company, you learn something about working there or doing that job.

Job seekers want to learn. They want to know more about your company, your jobs your culture.

Today's recruiters must teach this information, whether it's in a blog post, a video, a podcast or inside the job description, make the candidate learn, empower them to make better decisions and get a better fit for your organization.