Employee referrals generally provide the best candidates, but what is your company doing to get more referrals? Facebook is a great way to find referrals, and there's no better way to improve your results than to get your employees involved in your referral program on Facebook. Clicking a share button, or liking a post on your company's career page is a great way for your employees to share open positions with their connections and draw them to your page. Here are some simple ways to include your employees in your referral program:
- Have them share some content from your page to their friends on Facebook. Did you know that only 17% of your page followers see your updates? Having employees share some updates from your page is a great way to build your reach, and share stories with their friends who might not have seen your post otherwise.
- Create social media guidelines for your referral program. Incentives for employees is an important thing to address in your social media guidelines. Remember to make it simple and show that you're really valuing their participation in your referral program.
- Make sure that everyone is participating! If they already love working for your company, it's more than likely that they are talking you up to their family and friends, it's your job to help funnel this enthusiasm into a referral program on Facebook.
To read more about building employee referral programs on Facebook, click here.