It is more obvious than ever that recruiting teams have to diversify their recruitment marketing efforts. Every person I speak with has an egg timer (no pun intended) on their job board contract. Will they swear off job boards completely? Universally, they will spend less. The smart money is moving to digital recruiting through targeted advertising and social media recruiting. Check out this week's social recruiting headlines...

Please check out these must read articles from across the recruiting industry.

LinkedIn rocks for sourcing and recruiting, but it is always good to see more data about how people use it. Although LinkedIn may not be visited as frequently as other social media sites, a study shows it is often the most important...

#1 New Social Media Study: 59% Percent Say LinkedIn is Most Important Social Network Account / bNet http://bit.ly/lsf1tl

Check out these smart and practical steps to get started with using twitter for recruiting. Avoid posting just jobs on twitter and be creative...

#2 HOW TO: Use Social Media for Recruiting / Mashable http://t.co/MDOVIxt

Targeting candidates online, including targeted recruitment ads on Facebook are poised to generate significant portions of ad revenue. Facebook continues to be a legitimate place to advertise and deliver results...

#3 Prediction: Facebook Will Surpass Google In Advertising Revenues http://tcrn.ch/j5ZFlR

The Grandma's Chicken Soup blog stews up the latest and greatest recruiting news. If you find a headline or author of an article that is talking the talk - send it my way - scott.ryan@hireclix.com.