Firstly it’s important to remember that your cover letter is your introduction/preface, it is almost akin to the first steps into an interview room.  It’s the first impression we create so we must remember it is important to make it a good one. The main purpose of your cover letter is to entice the reader to want to learn more about you with a view to actually reading through your CV.

The easiest way to achieve a great cover letter is through structure and this can be done by covering three key areas and working this into an exciting, digestible and readable response to a job brief you have seen.

1. Answer the brief outlining your achievements and accomplishments.

By presenting some of your skills and achievements which tie in with the brief and will add value, to grab the attention of that recruiter straight away. As the opening is the first impression you will make, ensure it’s to the point. Candidates who have a creative introduction that outlines their skills in respect to the job brief will find that they get a better response rate from recruiters, so remember to be creative.

2. Explain how you are the right fit for the company.

This is a very important part of the cover letter and needs to be specific. You will need to address how you are going to use your skills to help take the company forward and fulfill the role. Make sure this is no more than two paragraphs.

3. Make sure it’s an enticing cover letter.

From start to finish your goal is to keep the reader interested and slowly reveal how you are perfect for this role and that you have so much more to offer. The cover letter should also be drawn to a close inciting a response possibly even an open ended question.

A cover letter serves as an important initial introduction which should compliment your CV and enhance your application for a job. Please treat it with the respect it deserves and take the time to seal yourself an interview.

Written by,

Richard Ward.