How do you explain Linkedin to people who never heard of it (yes they do exsist) all in one sentence please.

Client: No I never heard of Linkedin – What is it exactly? How do you spell that?

Me:“ Its like facebook but for professionals only”

or “Linkedin is a worldwide jobboard”

Thats how I try to explain what Linkedin is to people who have never heard of it.

Clients that aren’t sure or never heard of Linkedin often ask me – What is it? How do I spell that? (no joke) Yes these people do exist. (just like recruiters out there that never heard of recruitingblogs.com) With Linkedin soon reaching 100 Million members it hard not to be part of it. Up here in Canada Linkedin has a very aggressive growth strategy, adding 120K new members a month , that is 2.8 people per minute, equal to 10% of the population and pursuing 50% of white collar workers by mid 2011.

So Im just curious - How you do you describe Linkedin in one sentence to someone who has never heard of it?

Comment by Nigel Corneal on October 28, 2010 at 10:25am: I also use the comparison to Facebook, "LinkedIn is to businesses what Facebook is to friends and family."

Comment by Recruiting Animal on October 28, 2010 at 12:24pm: It's an online database of professional profiles (short resumes for the dullards)

Comment by Sarang Brahme on October 28, 2010 at 1:29pm: LinkedIn is an online network for people to connect each other for professional reasons.

Comment by Peter Ceccarelli on October 28, 2010 at 1:32pm: I like how Nigel explains it........good visual!

Comment by Chaser on October 28, 2010 at 1:33pm: These all work!...Adding to recruiting animal..."Its a global online database of professional profiles allowing people to network for professional reasons..."

Comment by Greg Bennett on October 28, 2010 at 1:34pm: LinkedIn is a business version of "Six Degrees of Separation" - aka the "Kevin Bacon" game.

Comment by David Perry on October 28, 2010 at 1:35pm: LinkedIn is your personalized career billboard.

Comment by Valerie Ellinor on October 28, 2010 at 1:36pm: LinkedIn is a Professional Networking platform.

Comment by David Perry on October 28, 2010 at 1:39pm: BTW - I reference LinkedIn 84 times in the 3rd edition of my book Guerrilla Marketing for Job Hunters. That's how important it is. And the chapter on LinkedIn that we gave away in 2005 from the 1st edition was downloaded more than 7 million times.