Using social media as a recruiting platform has become a leading practice in sourcing and placing for many businesses today. Though not every post guarantees placements, coming up with a consistent, social recruiting strategy will ensure your messages are targeting the right candidates.

Outlined below are various types of recruiting content that can trigger activity and interest on your social sites. Some of the most important aspects that any applicant would consider for an open position are the perks of the position, the people they would work with and the specifics about the employer’s background and reputation.

COMPANY SPOTLIGHT

• Media Updates: Let the potential candidates aware about what’s going on in the employer’s world. Any conference or any new product release etc. This will keep them engaged and help them know you’re always expanding.
• Success Stories: You can also share a few success stories. Could you deliver some impossible project in short time, or simply gotten some really amazing comments from your clients on your offbeat work? Display your tales of success.
• Industry Trends: You can also talk about the shifting trends and buzzwords making surge in your industry!
• Customer List: Let the job seekers know for which name have you worked. You can highlight some clients you’ve done great work for!
• Location: Location. Location. Location! Some areas are more enticing but every place has something great about it. Let your potential employees know more about the area they would work in.
• Environment: Every office and workspace offers something exclusive to its employees. Take your job seekers on a virtual tour of your office or provide details about the work expectations if the position is remote work. If the work requires in-person presence, share some advantages of working in that area, like recreational activities, historical landmarks, etc.
• Commuting: Are you attracting folks who have to travel 20+ miles to get to work? How easy it is to get there? Does your company offer transportation or parking perks? Is public transportation accessible near the location?

JOB AWARENESS

• Profiles of Specific Openings: Post an article or blog about the open position in addition to posting the job details on your career page.
• Job Tour: Walk candidates through a typical day so they have an idea of what to expect on any given day if they apply and accept the position.
• Visualize: Pictures speak for themselves. Demonstrate the details and benefits through visuals. Especially if there is heavy content, it’s easier on the eye to break up words with pictures.

REPUTABLE AS “A GREAT PLACE TO WORK”

At this point, job seekers would like to understand the benefits of working for your company and why it would be a better choice over another company to work for. To help them better understand what the company offers in addition to the position’s benefits, leverage the following opportunities as points worth sharing:

• Team Building: Show the applicants that hard work pays off! Rewarding your team with a lunch or team building activity serves many purposes, including an opportunity to learn more about the team, so you can work closer together.
• Employee Profile: You can interview members of your team and showcase them on social sites and web presence. With amazing and talented people already working for your company, it sets the bar high to attract similar job applicants. Providing insight to the dynamics of working with others at your company will be a win/win for both your team members and potential hires.
• Milestones: You can find who’s having birthday or anniversary at your work. What is the length of working of that employee, what have they accomplished? This will help the future employees to understand it is a family with great future and long service length.

Consistent and thoughtful social content is key to attract the right job seekers to your postings. Consider the points mentioned above, be creative with your content and strategize using the resources you have available to you in order to execute a successful recruiting plan. Happy recruiting!

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