Communicate and Engage
In just the last few years, Mobile communication has become one of the most effective channels of conversation––particularly in the staffing and recruiting industry and it’s marketed sectors. Not just communication, but we see a skyrocketing trend in using mobile to access anything and everything through applications and the cloud. TargetRecruit’s platform leverages this technology to offer its clients a fully integrated platform that can be accessed from anywhere, on any device, at any time.
The staffing and recruiting industry, like any other industry, is experiencing the heat of this change. Based on recent studies, more than 86 percent of job seekers search jobs on mobile devices. Recruiters will have to ensure their job pages are optimized or they may lose a big chunk of aspiring candidates. Furthermore, jobs should be available various job boards, social channels and other high traffic outlets to attract job seekers by the way they search and the tools they search with.
Speaking of social outlets, Tech Crunch reports “mobile now makes up a massive 80% of Facebook’s advertising revenue, up from 78% in Q3. Mobile-only users now number 827 million, up a swift 13.2% from 723 million last quarter. That’s a testament to Facebook growth in the developing world that largely skipped the full-sized computer age.”
Attract and Secure Great Talent
Citing from a previous TargetRecruit blog on Candidate Nurturing, here’s a recap on the benefits of a customized and automated Candidate Relationship Management mobile and social approach?
Studies cited from The Staffing Industry Analysts’ report reflect the trend in mobile and how it’s impacting the staffing world. One point mentions that the number of mobile-connected devices exceeded the world population in 2014, and is projected to reach nearly 1.5 per capita (11.5B total) by 2019. From a geographical standpoint, the CAGR for mobile traffic between 2014 and 2019 will be highest in the Middle East & Africa (72%) and lowest in North America (47%).
With this kind of projection, we can only expect that mobile is paving the future, so embrace technology and all the benefits cloud computing and mobility have to offer.
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