Have you ever thought of how to take your career page to a new level?
This is a common question for which every recruiter and organization need an answer.
According to Jobvite's 2017 Recruiting Funnel Benchmark Report, the number of site visitors who take the next step and become applicants - fell 22% from last year.
The long journey for enhancing your career page needs to come to an end. It is the face of your company for a candidate. In fact, this is the first step to impress and attract a candidate and provide an excellent user experience. Trust is what you need to establish to get more candidates. This calls for a need to enhance your career page.
Before I proceed further, it is important to know which are the areas of improvement in a career page.
Find out the reasons why candidates leave your career page.
Let’s talk about a few tips which can make your career page more attractive.
1. Explore the Power of a Resume Parser
Candidates come on your website to apply for a job. But what if they have to spend endless hours filling up the application form or they are greeted with numerous steps to complete? If I am in their position, I would leave your website right away and search for a job somewhere else. The perfect scenario is that a candidate only has to upload his/her resume and submit the job application. This is what a resume parser does. Once a candidate uploads the resume, the parser auto-fills the fields by taking the information from the resume. This saves the time a candidate has to spend on filling up each field manually.
According to careerbuilder, three in five job seekers leave the application process because of the lengthy application process.
The study focuses on simplifying the number of steps and reducing the number of questions so that candidates can apply quickly.
2. Build Your Brand
Candidates like to work with a good brand- a brand they can trust. Your resume carries extra weight when you mention a brand name you have worked with. We live in a misconception that only big organizations are big brands. A small organization can also build its brand and attract an equal number of candidates. Before you design a career page, think as a candidate. What does a candidate expect from your page? Write a brief history of your company and what makes it better than the competition. Promote your values correctly to create your position.
84% of job seekers say the reputation of a company as an employer is important to know before applying for a job.
An excellent way to promote your values and show candidates why they should work here is Logan’s Roadhouse.
3. An Effective Job Description
A lengthy job description confuses candidates. Candidates read job descriptions of various organizations in a day. Thus, you have to stand out by making your description clear, precise and attractive.
4. Let Your Employees Speak About You
Take the example of Glassdoor. It provides the right information to candidates based on which they can assess the working environment of a company, pay scale, growth, etc. Urge your employees to write reviews for your company on sites like Glassdoor and make sure you respond to each review. This builds trust among the potential candidates.
Glassdoor has 32 MILLION unique monthly users, on average, to its website and mobile applications.
55% of job seekers leave applications after reading negative reviews online.
Maintain your online presence when it comes to your website. The right marketing strategy is what you need to attract candidates.
Do you have more ideas to enhance your career page? Share with us.