Improve your LinkedIn Company Page in 4 Easy Steps

In this blog post, you will learn how to improve your LinkedIn Company Page in 4 easy steps!

Benefits of a LinkedIn Company Page

Did you know that 75% of candidates research your company’s reputation before applying for a job?

Yes, they will Google you. An what will they find?

Besides your company website, the first place they will look is social media.

This is why you need to:

  1. Optimize your career site to get more job applicants
  2. Promote your Employer Brand on social media

In this article, we will focus on the most important social media network when it comes to business and recruiting - the LinkedIn of course.

Improve your LinkedIn Company Page in 4 easy steps

STEP #1: Set your goals

First, plan and develop the goals you want to achieve with your LinkedIn Page.

Your LinkedIn strategy should be a part of your overall Employer Branding strategy.

Use your Candidate Persona and Employee Value Proposition as your starting point for

STEP #3: Generate engaging content

What type of content should your create? What works best on LinkedIn?

Here are some ideas to help you get started:

  • Highlight the members of your team
  • Showcase your company culture
  • Publish your company news
  • Share industry news

STEP #4: Optimize your posts

Here is how you can optimize your posts to perform better on LinkedIn:


1.) Use visuals!

Always include an image or some type of rich media (such as video, infographics etc.).

2.) Keep is short and simple

Snappy headlines and concise intros are more likely to result in higher engagement.

3.) Engage your audience

Ask thoughtful questions and include a clear call to action.

STEP #5: Involve your employees

Turn your employees form your company’s supporters to your company’s ambassadors!

Instead of just sharing your company updates, your employees can help you create original, highly engaging content!

Encourage your employees to take photos and videos of their everyday work life at office, company events, conferences etc.

They can also write blog posts in which they comment on the relevant industry trends or present interesting projects your team works on.

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