I have gotten a large kick out of the onslaught of buzz, blogs etc hitting the boards about influence, influencers on social media for recruiting and measurement of same.
The human condition being what it is, the minute anybody starts trying to measure anything related to influence we can take out the word influence and drop in the words "importance" and "ego" and in my opinion the game is on. Sometimes on purpose and sometimes accidentally.
Sumser used a new method this year called SocialEars or something like that. As I understand it,it's based on keywords related to Internet activity and some of the other bizarre things like klout, blah, blah. The results are interesting to say the least when it came to influence in recruiting. Keywords measure "influence, importance". Are you kidding me? Who posted, tweeted and generally wrote the keywords on the list the most? Answer: writers who write about recruiting news on boards echoing news reports, marketers who are selling software, promoting web sites, selling talent communities, selling employee testing psycologial styff, those are the accidentals who doing their jobs selling marketing and promoting their products naturally use the keywords. They spend all day on the net getting the keywords out.
Does the marketer with the most keywords sell anything, make any money or influence anyone and are they important in our space. I don't know. Some of them irritate me because they clutter up othwise interesting sites with their thinly disguised sales pitches. They kind of remind me of people who go to every meeting, social event or any gathering of more than three people to pass out business cards ,selling insurance or real estate. I don't know about you but I am more inclined to buy insurance from the guy who really likes the symphony and buys an ad in the program rather than the guy who stands at the concession stand shoving his business card at everybody and doesn't know the difference between B's 5th and a bottle of Jim beam.
Now let's talk about the "gamers" and ego builders. There have been volumes written about keywords on resumes so the system will pick up a candidate's resume. We have all seen them. We do a search and a list of keywords show up. Are they relevant to the job or the candidates experience. Nope just a list of keywords that wasted our time having to look at a resume of a warehouse manager who put the name of every technology ever used in a warehouse he worked for that he touched only as a user. The keyword game in it's finest form that didn't help him or us other than to delete the resume forever because it's a data dump of keywords. One of the "influencers" on john's list has posted log after blog advising candidates to go so far as to change the color of type on their resume to white, then type in a whole paragraph of keywords that the human eye can not see but the system will pick up so their resume will show up in a search even if the keywords have nothing to do with their background. Gaming the system in it's finest form. Maybe he does the same with his blogs and tweets so social eyes picked up all those keywords typed over and over that nobody could see. He writes blog after blog defining recruiters, sourcers, etc. using the keywords over and over. I wish I had enough time to sit around doing nothing but tweeting, retweeting and blogging the same old tired keywords but I don't think much of lists and I'm too busy making placements in the real world to waste my life trying to influence anybody online or anyplace else.
I know who is important in the recruiting space just as I know who likes the symphony and horses in the real world. I can read their blogs, tweets and questions, look at their profiles and know because I know
recruiting ,who is and has been and will be making money and influencing lives and I know because I wasn't born at night or at least last night who is full of shit and gaming the system or accidentally showing up because it's their job to use those keywords.
Here's a keyword for you. #sillyMeasurementsProduceGoofyResults.