Instagram has a new API. Now, I'm confident that most people in the recruiting industry go "oh, ok" and move on because it just doesn't really matter to their recruiting and employee engagement efforts.
This API is an indicator that maybe we should start paying attention to how we can reach our audience on Instagram; we don't have to let the marketers have all the fun. Remember, with the financial backing and big data that comes from being owned by Facebook, Instagram has huge potential to become a top 3 social platform with the likes of Twitter and Facebook not only as far as revenue but as a social recruiting platform, too.
I've gone back to the video blog to quickly explain more about the API, how you can create content that works on Instagram and how to be found on this new social platform down to being strategic about the name of your account.
If you have had a great experience recruiting on Instagram or have a question, post a comment here or reach out on Twitter @KatrinaKibben and let's talk.