Today’s job seeker wants direct and personalised information and communication. Companies are responding to these needs with matching tools, online assessments, blogs and videos to help job seekers self-identify. These findings underline the fact that most applicants are looking for a career and not for a job.
Candidates expect companies to they show their know-how in an intuitive and educational way. The three main levels on which applicants need direction are: Why work with you? What is the right career for me? What will this career really look like? The more personalised and contact friendly this information is, the more likely candidates will make contact.
More channels, higher expectations
Despite the growing number of communication channels, candidates are actively using career websites first to find information about a potential employer.
The growth of communication channels like YouTube, LinkedIn, Facebook and Twitter goes hand in hand with the increased expectations of job seekers. Prospective employees expect companies to provide consistent messages and content on all channels.
A careers website can act as the main entrance to access job offers but also as the number one platform to discover jobs. As job boards have slightly dropped in use over recent years’ savvy job seekers are now using career websites and online application systems as the preferred medium.
At Online Resourcing we work with employers to enhance their brand and aim to make sure that employers convey consistent messages to attract the highest calibre candidates. Does your company have a dedicated careers website?